Layout and Structure

After looking at other student’s website last week and reading this week’s readings, I was thinking how to make my website clear and simple, and how to control viewer’s eye. I especially want to fix my margins and image in my website. The grid, which creates the structure of your website, will help me where I should have white spaces(margins) so that it gives a flow in the text. And the structure makes viewers easy to follow in a website by creating visual hierarchy. Moreover, the example of a site map and wireframe in Chapter 18 in HTML&CSS was very helpful when thinking about the whole structure of the website.

After I have the structure of the website, I must know how and where to place the image. In Chapter 5 from White Space is Not Your Enemy, I learned that making a focal point and positioning it in the right place catches viewers’ attention. And the images I select sets the focal point in the image. I’ve never thought that pictures can have directions. The directions, lines, or colors in the image controls the viewer’s eye movement. Also, I didn’t know that overlapping and combining images, shapes, or making shadows or patterns out of it creates three dimensions and shows texture. Where I place the image or the size of the image can also show hierarchy in the text. And when I use multiple images that does not have hierarchy, I must not forget about the “mug shots” and to crop it into all same sizes. So, image plays a very important role and I must choose my images very carefully. Not just randomly choosing it from the folders like I did last week. And I must not be afraid to use more than one image.

On the other hand, Chapter 18 in HTML&CSS summarized the important points to consider about your audience. When I think about this blog, for instance, my target visitor is not only Clio 2 students but I also want Japanese scholars who are interested in digital history or Southern history or Native American history to visit my blog. That is why I sometimes write in Japanese and I also found out that I have more Japanese visitors than the US. I have also set my Facebook and Twitter to show the latest blog I updated. I know how many people visit my blog from Twitter or Facebook. And I know what keywords people have put in the search engine to find my blog, which helps me know what kind of audience visits here and what they are looking for. It is very interesting to know who your audience is and it is also one of the reasons I enjoy continuing this blog.

For this week, I commented Jannelle and Beth’s blog.

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