I already know that I am not an artistic person but I felt embarrassed of how boring I am and how little I know about designs. And this time, it’s about designs in “letters.”
Thinking with Type by Ellen Lupton showed me to a new world of typography. I never knew how much you can play with letters. You can play with spaces, fonts, and alignment. And you can even express hierarchy by letters. Let’s put aside about whether I can actually apply it to my project or not, but I was excited to know about many options and ideas to express in a text.
But at the same time, I felt confused when I watched the film, Helvetica. The most popular font that is used in advertisements and everywhere was described as the most “neutral” and powerful typeface. The film also described how typeface have advanced but I felt that the film stressed that helvetica became a standard font before the designers started playing with letters. (I had a hard time understanding the film, so please help me out if I am misunderstanding the message.) Moreover, one of the person in the film mentioned that “the meaning should be in the context, not in the font.” So I am puzzled here. Is there such thing as a “formal” font? Should we avoid using Comic Sans in a PowerPoint presentation? You can do so many things with text but what do we, especially historians, need to be careful in web designing?
I commented Sara and Martin’s blog for this week.